Could you stand naked in Times Square and not give a damn what anyone thinks of you?
Two kinds of limits
The official line: Coach, keynote speaker, author of three books, entrepreneur. 15 years, 24,000+ client hours, named Top Coach in Los Angeles in 2023.
Before all that:
I survived an assassination attempt at 5, and landed in Wisconsin at 17 with $375 and panic attacks. By 26, I was in White House meetings. On paper, I'd made it.
Then I found myself on the floor of my apartment with a bottle of Jack Daniel's, wondering if I should end it all.
So I dove in. Shame, abandonment, the stories I’d lived by or ignored since childhood. I figured out who I wanted to be as a leader, friend, and human. I lost 50 pounds, built a career I love, forged a home within me, and a loyal, unflinching community around me.
This is how Radical Ownership was born.
You can’t hate what happened to you and love who you are today.
In Montenegro, where I’m from, we say TAKO TREBA –– that's how it should be –– when you know in your core how things should be within you, for you, and around you. That’s the destination for me, and for everyone I work with.
I only give advice I'd take.
Radical Ownership™ is owning who you are—including the parts that look weak, needy, messy, uncertain, or inconvenient—and what you really want from yourself, others, and life. Full accountability and full permission. Every choice, every outcome, every excuse, every fear you’ve been ignoring, and every want you’ve been apologizing for. Every hell yeah, and every fuck no.
Owning it all leads to radical freedom to live, work, love, and lead as you see fit. More money, more meaning, more life.
That freedom is called LIMITED by Nothing.
Entreployment™ applies this inside organizations, turning people who finish tasks into people who own outcomes.
Less leadershit. More leadership.
I don't fix you. I introduce you to yourself.
You may come in looking for a new job, better relationships, or stronger performance, but will gain something you didn’t know was missing.
You can tell me anything — your failures, your fears, your wildest wants — without shame or judgment. I'll see you exactly as you are, tell you the truth no matter how hard, and stay with you however long it takes.
No topic is off limits. We can go from the biggest question about your life to the exact words to use when asking for a raise — in the same call.
I clarify the thing you’re feeling but can’t put your finger on, and spot the patterns before you finish describing the situation. I’m direct, precise, and I don’t let you gaslight yourself.
Think of it like sparring. I’m in the ring with you — showing you your openings, sharpening your moves, building you up — and occasionally knocking you out when that’s what you need.
If you’ve been waiting for permission from anyone — your boss, your board, your past — you’ll leave needing it from no one.
I refuse to let anything less than what’s truest in you, your team, or your organization be the final version.
Clients & Results
If this is you, let's talk.
Grom Redzic
My Chief Inspiration Officer and emotional-support bear crossed the rainbow bridge on May 10, 2025, after 5,032 days of showing me what it looks like to be LIMITED by Nothing.
Born on my grandma’s birthday—a cosmic wink that love finds us when we let it––my silent samurai met everything with curiosity, pissed on the critics, and wagged through every storm. He could also unscrew water bottles without detachable thumbs.
His spirit shapes how I work, lead, and live.
Twelve days shy of 14. Forever here.
Coaching, advisory, and speaking for people who know something needs to change.
ADI REDZIC
© 2026 Adi Redzic. All Rights Reserved.