Think it through with someone whose only stake is you getting it right.

Work through an idea, an issue, a dilemma, a stuck or sticky situation with an expert who understands you and your work, catches your blind spots, offers alternative solutions, and sharpens your judgment — so you can make better decisions.

In confidence. 100% unfiltered.

Think Wendy from Billions — minus the rivalry and the drama.

No pitch. Tell me what's going on. I'll tell you if I can help.
★ ★ ★ ★ ★

"I call Adi my Wendy — like the one from Billions — because that's what he is for my business. Except he's real, asks questions no one else does, and he won't let you half-ass anything, business or personal.""

- SaaS Founder & CEO

What we tackle

Most of it falls into four buckets.

Your work — strategy, hiring, firing, and money decisions, a slowdown you didn't plan for, a tempting pivot you're not sure about, turning an idea into a profitable business, leaving a steady job to build your own without putting your family at risk.

Your people — an investor relationship that's more politics than partnership, a co-founder you've drifted from, a key person you can't read, a partner or friend you're not showing up for the way you want to.

You — a bigger role you're growing into, a decision or conversation you keep putting off, second-guessing yourself, owning a room without performing or steamrolling it, growing the work without burning out or watching the rest of your life shrink.

The noise — the week-to-week churn that drowns out the one or two things that need your attention.

Whatever's in front of you, you bring it and we get to work. And if a situation calls for sharper skills — leadership, communication, presence — we build those as they come up.

What it looks like in real life

  • An attorney left a cushy job and built a profitable business in 8 months.

  • A CEO repositioned a stagnating business into a category of one — and had to double her team to keep up.

  • A serial entrepreneur, pushed to quit and go get a "real job," made one last run — with backing at home — and finally broke through.

  • An engineer who led by logic alone learned to lead people — and built a business on it.

  • A nonprofit executive won over a mistrustful, micromanaging board and remade who sat on it.

  • A division lead managed up, got leadership to rework her team's pay and systems, and lifted both morale and performance.

  • A workaholic dad got his anxiety under control, learned to delegate, and got his family back — trips, date nights, coaching his kid's soccer team.

  • A neurodivergent founder turned a hard chapter into a nonprofit that reunites survivors of a shut-down program.

Clients in their words.

★ ★ ★ ★ ★

"Adi interviewed a candidate I was ready to hire. Twenty minutes in, she got emotional — she realized she just wanted to work for me, not actually do the job — and pulled herself out. He caught in one conversation what would've cost me a bad hire and a wasted year."

— Principal, Marketing Agency

★ ★ ★ ★ ★

"Adi helped us cut half of what we were working on and refocus the rest. What I didn't see coming was how much it changed how my team felt — lighter, more motivated, and with renewed buy-in. I had to see what was off before I could fix it. He showed me."

— CEO, R&D Pharma

★ ★ ★ ★ ★

"A $100k mistake nearly broke us. Today the business is worth $20M. It started with one call to Adi."

— Saas Founder & CEO

★ ★ ★ ★ ★

"I text Adi whatever's on my mind. When my life, marriage, and a big construction project were all on fire at once, I called him at 1am — and he was there. Enough said."

— Founder & Investor

How it works

Frequency
Weekly, biweekly, or text me when something comes up — we'll usually work through it within 24 hours. Call, video, or in person as needed.

Structure
No prep (unless you want to). You walk me through what's on your mind, I ask the pointed questions and give you unfiltered feedback, and you leave knowing your next move.

Investment
Depends on how often you need me. We sort it out on the first call.

Start
Book 15 minutes. We talk. If it's a fit, we start.

15 minutes. No pitch.
Tell me what's going on, and I'll tell you if I can help.